S2 E2 - Demand Capture vs. Demand Creation
Stacking Growth | The B2B Marketing Podcast
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Demand Creation Versus Demand Capture
Im mex and liz miles talk about the difference between demand creation and demand capture. Im mex: One of the biggest changes i made in my marketing career was starting to look at these two things differently. Liz miles: Ye, a commoditized industry that you worked in, like sports teams, whatever it is, thinking on a micro level is even more important.
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