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The Resnicks' Influence on California's Agricultural Landscape
This chapter explores the impact of a couple's business ventures on California's agricultural industry, focusing on their control over water resources, transformation of landscapes, and coexistence of farm crops and oil extraction facilities. It discusses the historical changes in California's Central Valley, the extreme crop efficiency methods used by a big company in central California, and the unsettling presence of oil drilling amidst fruit orchards. The chapter also touches on issues like water pollution, industrial chemicals in farm products, and the Resnicks' brand promotion through advertising campaigns for healthy food products.