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329: ‘The Scotland Board of Tourism’, With David Smith

The Talk Show With John Gruber

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Apple Isn't Just a Payment Processor, They're Doing Marketing on Developers Behalf.

Apple is taking a cut of apstore sales, but they're also doing marketing on developers behalf. The publisher gets 70% of the revenue from these adverts and apple only takes 30%. Apple says it's all about getting people to sign up for their service inside the ap store rather than signing up through an independent website. But that doesn't make any sense if you think about how many apps are pirated or sold online at full retail price.

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