How to Build a Billion Dollar Business

Ridge is worth about $4 billion right now. Yeti's my favorite brand. Or on running the shoe company, there was about $9 billionright now. Now, could I get rich to $100 billion? There's only three outcomes in consumer that are, that are $100 billion, that aren't rollups. Lululemon is worth more than Honda. So when you start talking about like the multiple billions of dollars, the comps are crazy.

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