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8min chapter
Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can
Uncensored CMO
The Power of Brand Consistency and Pricing Strategies
This chapter examines the significance of brand consistency in advertising by comparing historical and contemporary campaigns, illustrating the long-term benefits of maintaining a strong creative identity. It also emphasizes the critical role of pricing strategy in profitability, using Liquid Death as a case study to showcase how innovative branding can thrive with effective marketing and thoughtful product management.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode