How Can I Grow My Profits Through Social Responsibility?

4min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

Do I focus on financial benefits of my job or the work that I'm doing? Or do I focus on the social responsibility? My impact. How do I better the world? As the dean of a business school, I can't stand that question because they should be synergistic and we've seen amazing leaders learn how to do both. By being sustainable, you reduce waste. You're more efficient. That means you reduce costs, which increases profit. And by being socially responsible, you have a whole host of customers who say, I will rather choose a firm that's sustainable.

Marianne Lewis shows how to turn tensions into opportunities for growth.

— YOU’LL LEARN —

1) Why to never ask yourself “Should I…?”

2) How to find and benefit from the yin and yang of everything

3) The three steps for better decision-making

Subscribe or visit AwesomeAtYourJob.com/ep820 for clickable versions of the links below.

— ABOUT MARIANNE —

Marianne W. Lewis is dean and professor of management at the Lindner College of Business, University of Cincinnati. She previously served as dean of Cass (recently renamed Bayes) Business School at City, University of London, and as a Fulbright scholar. A thought leader in organizational paradoxes, she explores tensions and competing demands surrounding leadership and innovation.

Lewis has been recognized among the world’s most-cited researchers in her field (Web of Science) and received the Paper of the Year award (2000) and Decade Award (2021) from the Academy of Management Review. She enjoys her three children and two grandchildren from her home base in Cincinnati.

• Book: Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems

• Website: BothAndThinking.net

— RESOURCES MENTIONED IN THE SHOW —

• Book: The Tao of Physics: An Exploration of the Parallels Between Modern Physics and Eastern Mysticism by Fritjof Capra

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.