#8: Where's the Barbie business pop? Why brands beat marketplaces
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The Bifurcated Culture of the Internet
If you can own your audience and then upsell them on products like that is a much more viable strategy than being beholden to retail. Amazon's doing that right now to so many companies, right? And I think the Barbie movie is also this, right? There's this sort of, you know, we were at the restaurant next door to the movie theater the night that Brit was going to Barbie. Like everybody in the restaurant was dressed up as Barbie and Ken and their favorite characters. And they were going to the movie together. The same thing was going on with Taylor this weekend. What do you think will determine like the winners and losers?
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