Focus on the Value Props of Your Web Site

I don't think people aly read most of the descriptive text. To me, what matters is how you're just headlining and describing. You need a thumb stopping image before somebody looks at your brand. And that's where you do really have to focus on the copy because the image is not going to tell them everything. It's interesting, the first thing my head goes to when you're talking about finding text or a value proposition that's going to grab some one's attention.