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Matt Diggity talks about YouTube Growth, E-E-A-T, Topical Authority, Angel Investing, and Delegation on EP11 of TWIDM

This Week in Digital Marketing

CHAPTER

Do You Believe in EAT?

E stands for experience. Expertise, are they actually good at it? Authoritativeness, are they known for it? And then if all these things come together, that's the equation for trust. So a lot of people interpret this as like, I need, if I have a health website, doctors have to write my content. If I have a finance website, it needs to be a CPA or someone with a master's degree in finance and something like that. But think about it like this: How would the algorithm be able to verify this stuff?

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