Alex West 'Luxury, Artisanship and Creativity as Soft Power'
The New Abnormal
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The Great Britain Campaign in Verde Commes
i was approached by o had of new business at the time, ho handed me a note from the department of the culture. It said that the prime minister wanted a logo or something to stick on a letter head for britain around the 20 twelfth olympics. We didn't want to do a logo, and also only had a budge at a 30 grand but wat, we recognized e was an opportunity to do something,. potentially an opportunito do something bigger. So we stayed in the in the game e. And it all culminated after many civil servants saying, we can't do this. But what you're suggesting is very interesting. In a presentation on the cabinet table at
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