Inside the Strategy Room cover image

141. Artificial intelligence in strategy

Inside the Strategy Room

CHAPTER

Is AI Really More Tactic Than Strategic?

AI can be maturely and fairly affordably used in strategy today. It might feel tactical, but in reality, it could make a massive difference. One of the world's leading investment firms have started to use AI to scan certain patterns of consumer usage on mobile that were indicative that something is catching up very quickly at a much earlier stage than maybe other companies.

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