Are Ecommerce Brands Suddenly Failing?
Ecommerce Playbook: Numbers, Struggles & Growth
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E-commerce Challenges and Opportunities
This chapter explores the struggles faced by e-commerce brands, particularly regarding capital access and rising debt costs, while highlighting the optimism brought by increased IPOs and technological advancements. It emphasizes the role of AI in enhancing customer experiences and improving operational efficiency for smaller brands. Additionally, the discussion touches on the competitive landscape, examining the disparities between established companies and startups, alongside the importance of intellectual property in sustaining growth.
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