The chapter delves into the challenges businesses face in profitably building and maintaining EV charging infrastructure across the country. Speakers discuss the hesitancy of companies to combine EV charging with other profitable ventures like convenience stores, citing reasons such as high startup costs. They explore the differences in cost structure between electricity and gas for service providers, the strategic placement of early Tesla superchargers, and the importance of creating enjoyable EV charging experiences to drive widespread adoption.
Ted Ryan spent more than 20 years as an archivist for Coca-Cola, and is currently the brand manager for archives and heritage at Ford, giving him unique insights into the history of fueling in the US. With EV charging emerging as one of the major challenges to adoption, the gang sat down with Ted to find out what lessons we might learn from history. Turns out there are a lot, you don't want to miss this episode!