8min chapter

Marketecture: Get Smart. Fast. cover image

Episode 95: Randall Rothenberg, former head of the IAB

Marketecture: Get Smart. Fast.

CHAPTER

News Corp vs. Plexity: The Battle for Publishing Rights

This chapter discusses the lawsuit by News Corp against Plexity for allegedly copying news articles and diverting revenue from original publishers. The speakers explore the evolving dynamics between traditional media and tech companies, touching on the challenges of copyright infringement and adaptations in the digital age. Additionally, the chapter highlights the broader implications of technology in content licensing and the strategic decisions being made by companies like Spotify in their advertising ventures.

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