How Fabletics is Disrupting Activewear: A Deep Dive with Ashley Kechter, Global President
Remarkable Retail
The Evolution and Strategy Behind Fabletics' Activewear Disruption
This chapter delves into the history and unique positioning of Fabletics within the activewear industry. It discusses the brand's founding vision, growth strategies, and its evolution towards more stylish and affordable offerings in a competitive market.
In this compelling episode of the Remarkable Retail podcast, Michael LeBlanc and Steve Dennis welcome Ashley Kechter, Global President of Fabletics, to explore the rapid expansion of the athleisure powerhouse. Since its 2014 launch, Fabletics has evolved into a billion-dollar brand, leveraging an innovative membership model, proprietary fabrics, and a growing network of 100+ physical stores. Ashley shares insights into Fabletics’ omnichannel retail strategy, international expansion, and wholesale partnerships, including its upcoming collaboration with Nordstrom.
The episode also unpacks some of the biggest retail industry headlines:
- Saks and Neiman Marcus merger: A seismic shift in the luxury retail landscape, with Saks Global trimming its vendor base by 25% and extending payment terms—sending shockwaves through the industry.
- Walmart’s strong earnings: While Walmart posted 5%+ growth and a booming ad business, the retailer warned of slowing future sales due to consumer uncertainty and potential tariff impacts.
- Wayfair’s struggles: Despite cutting losses, the home retailer’s growth remains stagnant, raising concerns about its long-term viability.
- Luxury retail resilience: Hermès continues its impressive momentum, with 15% sales growth, proving that high-end consumers remain active even in economic uncertainty.
- Nike x Kim Kardashian: A strategic Skims x Nike collaboration signals a fresh take on the women’s activewear market.
- Dick’s Sporting Goods store strategy: While the retailer is scaling back on Outdoor Voices, it is doubling down on its experiential retail concept, House of Sport, with 15 new store openings planned for 2025.
Forbes article.Steve's Forbes article
About Us
Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.
Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career.
Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.
Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer. If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.
Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.
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