Scratching the Surface cover image

269. Matt Owens

Scratching the Surface

CHAPTER

Evolving Dynamics of Design Studios

This chapter explores the transformation of design studios over the years, contrasting the informal beginnings of creative collectives with the structured agencies of today. It addresses the challenges and opportunities presented by technology and market trends, emphasizing the need for designers to maintain personal expression amidst corporate pressures. Additionally, the discussion covers the evolution of graphic design education and the implications of brand influence on creativity within the industry.

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