Zero: The Climate Race cover image

The biggest opportunity in the history of the world

Zero: The Climate Race

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The Importance of Saying No

The biggest failure in a single category for us has been in doing the transition from innovating in solar PV technologies to having commercial success. The most satisfying way of failing is when all of that you assumed comes out correct, but somebody else does it better. "In our business, the only thing that really matters is saying when you can say yes," he says.

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