Today, I'm joined by Hugh Forrest, Chief Programming Officer of South by Southwest (SXSW).

For over three decades, Hugh has been at the helm of one of the most influential events in the world, celebrating creativity at the convergence of tech, film, music, and culture.

Hugh's journey is a fascinating one, rooted in Austin, Texas, a city known for its vibrant creative scene. From his early days running a local newspaper to becoming a key figure in the expansion and evolution of SXSW, Hugh's story is one of persistence, innovation, and a deep commitment to fostering creativity. In our conversation, we explore his unique upbringing with a Scottish father and American mother, the impact of Austin's cultural landscape on his development, and the pivotal moments that shaped his career.

We also discuss the challenges and high points of running a globally recognized festival, the role of technology in connecting people, and the future of creativity in an increasingly AI and digitally driven world. Hugh shares his insights on the importance of community, the power of serendipitous encounters, and his vision for the future of SXSW and beyond.

If you are a creative person in any domain I am sure you will enjoy this conversation as as we uncover the human side of one of the driving forces behind one of the world's most dynamic events.