5min chapter

The Espresso Hour cover image

Viral Writing 101 with Shaan Puri

The Espresso Hour

CHAPTER

Is There No Such Thing as Click Bate Content?

There's no such thing as click bate content, right? It's when the content ends of not delivering on the promise. There's one piece of content that's suret yield a positive r oi, a case study. You can literally build an entire career off taking things that are complicated and making them simple. And so now you're basically saying vasely for any marketer who wants to drive loof results or take it from me.

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