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From gift cards to a global payments network of digital value, with Runa CEO Aron Alexander

The Fintech Blueprint

CHAPTER

The Future of Payments

I think we've broken the traditional kind of method or economic incentive structure that people have in payments where it's very high-end to change and everyone's trying to get a slice of that. What we've done is we've proven to our merchant partners that this is an incremental growth channel that's highly profitable. And so they're wanting to pay us fees of, say, up to 10% to get access to that channel. But as a payment method, when you're sending $100, you may only be paying $95. So that becomes quite attractive for both parties now because we're allowing everyone to share in the economics. The flywheel there is, the more volume we can

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