The Third Component in Building Frameworks and Tools to Build With

The book is not about how to do content strategy, but it does rely on frameworks and tools that are used to do what I call project-level content strategy or practice work. That framework, the process framework, that was when I stood up my first practice at an agency, that was a game changer. The way that you can use these tools to speak the language of the other teams and organizations involved in what you're doing is wonderful. But just creating frameworks and create tools to build with, which is point three in the blueprint.