The Six Principles of Influence by Robert Childeny

There's a good book on this, and it's not a business book at all, just a psychology book. Its called influence, by robert childeny. And he talks about kind of six principles of influence and how people convince other people to do other things. Two of the big ones are scarcity and social proof. With antie hackers, for example, we'll have certain conversations, certain form posts that recur pretty much irregularly. But then every now andthenif we just do like one big post, like once or twice a month, that post will get like 300 comets because everybody's been waiting for the opportunity to share their thing. So i think it's not