The Six Principles of Influence by Robert Childeny

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There's a good book on this, and it's not a business book at all, just a psychology book. Its called influence, by robert childeny. And he talks about kind of six principles of influence and how people convince other people to do other things. Two of the big ones are scarcity and social proof. With antie hackers, for example, we'll have certain conversations, certain form posts that recur pretty much irregularly. But then every now andthenif we just do like one big post, like once or twice a month, that post will get like 300 comets because everybody's been waiting for the opportunity to share their thing. So i think it's not

When Sam Eaton hears a new idea, it's all he can do to contain his excitement and dive right into the code. So when his sister told him she wanted to start a cookie delivery business, there was never any question that he'd apply his indie hacker skills to help out however he could. And to great effect — today they're selling hundreds of thousand of dollars worth of cookies every month. In this episode, Sam and I discuss the advantages of target your local community as a niche, ways to leverage scarcity and social proof to increase sales, and how software engineers can best apply their skills to selling products in the real world.