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The Loss of Common Sense: How To Gain A Little Perspective | Martin Lindstrom

Behavioral Grooves Podcast

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Efficiency Hacks - What Are They?

In the early nineties, there was a lot of emphasis on the efficiency expert in looking at a business analytically and saying, where can we cut costs? And you know, this absolutely bit us in the butt when it came to respirators. We think we're doing things that are protecting us, but in fact, we're just adding frictions. As roger duley write, we're adding a whole bunch of friction in to the processes here.

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