The Secret Sauce for Startups

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A lot of folks, especially if they worked at one of these big companies. Their first instinct right when they start out is to pretend that their startup is a big company. But what if the opposite were the case? And something incredibly powerful is that people like to talk to the founder of companies. They like to feel listened to and they like to feel heard. The big companies can't do that.

In this first in-person episode, Michael Seibel and Dalton Caldwell reveal how startups can gain a competitive advantage by doing something deceptively simple. They share compelling stories of companies that built loyal relationships and achieved success by making personal connections with users. In contrast, they discuss the traps early-stage founders make by trying to emulate big tech. If you want to build a business that customers love and that thrives in the long run, this advice on why caring deeply about your customers is key.
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