Looking for key takeaways on why direct mail is an impactful marketing channel?
Listen in to this fascinating Mail Unleashed episode. This time, Rory Sutherland is joined by Tony Miller, former CMO at Weight Watchers (WW) and Disney.
During the episode, Tony and Rory discuss:
- His experience with mail marketing at EasyJet, Compare the Market and Disney
- Two examples of direct mail from World Vision and The TV License
- Why mail is both an effective and efficient marketing channel
- Reasons why mail earns its place at the centre of your media mix
Together, they share just how much you can change customers’ perceptions through this physical medium - whether that’s through delivering the spark needed to re-ignite existing customers or to attract new ones.
00:00 Intro
01:00 When did Tony cross the pond to the UK?
1:45 The second coming of direct marketing
03:04 Tony’s first example of direct mail – The World Vision gift catalogue
05:14 From EasyJet to Disney Tony shares his career journey working with direct mail
06:12 Tony’s second example of direct mail – The TV Licence
07:52 Is mail less sustainable than digital?
08:57 Outro
Tony Miller is a proven business leader specialising in brand building and digital transformation. He’s experienced in driving growth and leading high-performing global teams for brands including Disney, Weight Watchers and Havas Helia.
As a collaborative coach and mentor, Tony has a strong track record of managing complex demands, influencing stakeholders, and delivering results at pace across industries and channels.
Follow Tony.
LinkedIn - https://www.linkedin.com/in/tonyjmiller/
Follow Rory.
LinkedIn - https://www.linkedin.com/in/rorysutherland/
X - https://x.com/rorysutherland
Watch the full episode.
Website - https://www.marketreach.co.uk/mail-unleashed/tony-miller-marketing-leader
YouTube - https://youtu.be/gkeysCSXJws
Curious about the power of mail in your marketing mix? Follow us for fresh inspiration and real-world examples that show how mail delivers impressive business results. ⬇️
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