EP 06 - How To Optimize Your Ads Post iOS 14
Adspend with Ash Melwani and Rabah Rahil
00:00
How to Scale Your Retargeting Ads
When you have triple attribution plus vew thrughs, those view thruse the real. And then again, the triple whale plus view through is going to show you the kind of best overall ads that are working there. So i wouldn't be running re targeting in a low a o b type o business. That makes kind of last click a moot point. But into your point, it'll be a little bit of six o one, half dozen, i the other, with first click, las click.
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