Mike Duboe | Growing Consumer Brands That Endure
Greymatter
Is There a Future for E-Commerce?
I think some of it is just this focus on direct measurement, direct attribution. You tend to associate one customer with one channel, which is why we actually started to take a step back from that and actually look more globally at incrementality testing. We never got deep into kind of multi-touch attribution, but really just the question of like, which channels did you acquire this customer from? Like typically that's a short-sighted way to look at things. And as much as we could, we tried to move away from that. I would not be on Shopify. I would be on WooCommerce, which is crazy. Why? Because I think it's really a control of an open
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
