AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
Mike Duboe | Growing Consumer Brands That Endure
Greymatter
Is There a Future for E-Commerce?
I think some of it is just this focus on direct measurement, direct attribution. You tend to associate one customer with one channel, which is why we actually started to take a step back from that and actually look more globally at incrementality testing. We never got deep into kind of multi-touch attribution, but really just the question of like, which channels did you acquire this customer from? Like typically that's a short-sighted way to look at things. And as much as we could, we tried to move away from that. I would not be on Shopify. I would be on WooCommerce, which is crazy. Why? Because I think it's really a control of an open
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode