Daniel Lundh | Founder of Lifvs & Storekey
RETHINK RETAIL
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The Future of the Swedish Store?
We have the ambition to be a full-service grocery store. We want to stock everything that you will typically find in the grocery store. But we also know, depending on now, with the experience of running this for four years, that each location won't be the primary store for that customer. So our store will function as a backup store more driven to convenience. It's certainly well understood and developed economies that many shoppers assemble their best solution for their pantry with several different store trips at different frequencies throughout the week.
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