Elevate Classics: Daniel Coyle, Author of The Culture Code
Elevate with Robert Glazer
Operationalizing Core Values in Leadership
This chapter examines the vital role of implementing core values within organizations, emphasizing that these values should manifest through storytelling and behaviors, particularly in crises. Using Johnson & Johnson's Tylenol response as a case study, it highlights the importance of inclusive leadership and effective communication. The discussion extends to the challenges faced in creating a strong organizational culture, especially within small and medium-sized businesses.
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