2min chapter

Marketplace Tech cover image

How DIY medical testing is changing health care

Marketplace Tech

CHAPTER

Challenges with Insurance Coverage and Consumer Willingness to Pay for At-Home Diagnostic Tests

The chapter explores the obstacles in obtaining insurance coverage for at-home diagnostic tests, highlighting efforts by e-commerce companies to reduce costs and emphasize the importance of healthcare investment. It also delves into how younger consumers, like Gen Z, are willing to pay for healthcare services independently due to their dissatisfaction with traditional insurance systems.

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