Matt Kelly | The Midnight Pod cover image

Ep 41 - Highs, Lows & Stories of 10 Years Brand Building - Dave Powell

Matt Kelly | The Midnight Pod

00:00

Were Like, Curls. Were Like, Curls.

We were literally buying rolls of felt, creating individual letter stencils and physically cutting them out with escalpl just ecause that was what i did at e university. We were probably making two or three at night, taking us six hours, from eight o'clock till 2 in the morning,. after hitting the cheerman ie, just having a chat with the lads. They just ran and resigned the band. Say, tai reefor they know, they didn't have three or four an a time. So we didn't have a name for the brand at this point. We were litchy, just in tea shirts and writing slogans on it. Were like, curls.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app