Predicting Future Guest Preferences and Introducing Janu Brand

The chapter explores utilizing AI and multiple indicators for forecasting guest preferences for a hotel planned to open in eight to nine years, accounting for evolving wealth patterns, travel trends, and city demographics. Additionally, it introduces Janu, a new brand under the Amman umbrella, designed to provide a lively and communal experience with a strong emphasis on community-building through various public food and beverage venues.