The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: How SHEIN Got So Big So Fast: Behind the Scenes at One of the Fastest Growing Companies in History with Donald Tang, Executive Chairman @ SHEIN

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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On-Demand Fashion: Empowering Consumer Choice

This chapter compares fast fashion with 'on-demand fashion', emphasizing how the latter allows for unique individual expression and longevity in products. It explores the significance of consumer preferences, effective localization strategies, and the impact of responsible business practices on brand growth and customer engagement. Additionally, the chapter discusses the challenges of scaling a fashion brand while maintaining open communication and accountability in a rapidly evolving market.

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