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REEBOK from SMALL SHOE COMPANY to MULTI-BILLION POUND business | Joe Foster | The 2%
The 2% with Eric Partaker
Six Different Times, You Tried to Establish Distribution to the US
A runner's world started off as a single A4 piece of paper, black and white. By the mid 1970s, this was a glossy color magazine with all the photographs,. So many races that would be the results were in there. And he became so confident of himself, maybe ego or whatever, that he would tell everybody, which was the number one shoe that they should be buying. I knew we could make a five star shoe. We did. In 1978, we trialled these shoes. If I ever made a range, it was called the Gold Range. Aztec was the trainer. Inka was a spike shoe and Midas was a race in show, road race in
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