And so the action item is challenge yourself to try a format you haven't tried before. And like a mini video essay, let's say, and you made mini documentaries. So it might sound like overwhelming. But those crush on YouTube if you do them right. And it might be instead of your typical talking head videos, it takes you a week to sit down and pull in photography and clips and some other things and write a script and write a voiceover. Even if you don't stick with that format, you're better for it. We're talking about growth. We're talking about development. It might improve what your main thing is. So let's hit 2020. You then secure a brand deal with sin match uh which is a color grading plug-in at 13 000 subscribers what was the terms of the deal

yeah so that was a color grading platform um that's they were like hey like can you show this off and it's kind of like a plug-in they can use in premiere or da vinci resolve so at the time he's using premiere pro and showcasing that. And to me, first and foremost, anything that I wanted to especially change money for, it's like, do I believe in this tool? I think that was really important to my authenticity on the channel is, does this thing work? And do I believe in it? Is it worth the price point? So that's at the time, I believe was just an exchange for, they provide me a free license. So cool, I get a tool now in my kit that I can use. And then, monetary incentive. So I think it was $500 at the time, right? $500 in my pocket, which is cool, especially if you come from just making videos and making gear reviews. You don't see the money until much later. So if you can get money right off the bat, obviously that can help you hire an editor, help you move forward in making content. So for that one, I was on top of the world getting $500, you know, starting off and getting a free thing and yeah, just going in depth with that. So I was learning also that balance of how do you be genuine with a product but also you're taking money for it not to over pander to its good points like where does it need criticism so again like we're talking about growth there's throughout the whole process there is that and

then in 2022 you started working for Think Media.