Building a Story Around a Product

The first aps on the iphone were built to tell a very specific story. The slide to unlock had this kind of shimmering effect, and there was a lot effort put into physics when you pulled it across o whatever. This also reminds me of an ad for the first iphone. They have the person watching pirates of the caribbean, which at the time was a popular movie. And they see like a sea monster with these tentacles, and they kind of go, m calamari. It's just a fun and cute little story, aas well as great vignette.