#360: Understanding Loyalty in Europe - The European Loyalty White Paper
Let's Talk Loyalty
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The Importance of Emotional Loyalty Marketing in Germany
Some markets are seeing a real impact on function, some are seeing areal impact on emotion. And I think that then naturally leads loyalty marketers to a chicken and egg conversation. Am I having a better emotional impact because I'm better at emotional loyalty marketing? Or is it actually the nature of the market?
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