Navigating Identity in the Digital Age

This chapter examines how adolescence is shaped by digital platforms like Instagram, leading to an 'eternal adolescence' where traditional milestones of adulthood are delayed. It highlights the significance of selfies and self-branding, emphasizing the tension between authenticity and performance among social media influencers. The discussion reflects on the evolution of social media from casual interactions to a space for celebrity culture, framing young women's engagement as both a creative outlet and a necessary skill in a neoliberal economy.