The Science Behind Why We Buy

When you use a public restroom, is it better to use a paper towel or an air dryer to dry your hands? In terms of getting your hands really clean, there is really one clear choice. This episode begins with answer. http://lifehacker.com/5967976/

Everything you buy is the result of a decision you make. From breakfast cereal to a new car, you decide what to purchase. And there are a lot of things going on that influence that decision. Some of those things will surprise you. Listen to my guest, Phil Barden, who is a marketing expert and author of the book Decoded: The Science Behind Why We Buy (https://amzn.to/3v7If6P) He joins me to discuss the purchasing process we all go through to figure out what to buy and what not to buy. 

Do you think of yourself as bold? Do you speak up and ask for what you want or are you more likely to sit back and take what you get? “Fortune favors the bold” is a phrase you often hear and it is something Jennifer Cohen certainly believes in. Jennifer has a brilliant TED talk on this topic (https://www.ted.com/talks/jen_cohen_the_secret_to_getting_anything_you_want_in_life_given_by_jennifer_cohen) and she is host of a podcast called Habits and Hustle (https://habitshustle.com/). She is also author of the book Bigger, Better, Bolder: Live the Life You Want, Not the Life You Get (https://amzn.to/3jlI6tO). If you have ever regretted not speaking up and asking for what you want, you need to hear this discussion.

Have you ever had a waiter or waitress come to your table and ask how everything is going and you said it was great even though it wasn’t? Most people do because it is a hassle to complain. But NOT complaining could be costing you. Listen as I explain. https://www.psychologytoday.com/blog/the-squeaky-wheel/201112/telling-white-lies-comes-price

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