Twitch has this raid functionality where if you're streaming and people are still watching, you can just send them to someone else to go and watch their stream once you're finished. It is almost like syndication where you could almost say, look, I'm going to be off next week with my newsletter. Right? So much they can be big. Somebody should build a tool to help connect. Some of these things have to be done by the newsletter platforms themselves, unfortunately. One wave that hasn't caught on that I'm trying to make catch on because it's just so damn profitable: automations.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Nathan Barry, founder & CEO of ConvertKit.
Nathan started ConvertKit 10 years ago and has since grown it to one of the largest creator-driven newsletter platforms in the world. On top of running an 8-figure business, Nathan's a consistent creator who writes several newsletters, including a new paid newsletter.
In this episode, Nathan talks about the state of creator-driven newsletters today and how creators can build—and are building—massive 6-to-7 figure businesses on the backs of their newsletters.
We also discuss:
- how Nathan thinks about paid newsletters and his publishing strategy (1:09)
- 3 things he sees the most successful newsletter operators have in common (12:00)
- what the ConvetKit Creator Network is and how it's helping Creators grow & monetize (20:33)
- how Nathan believes newsletter operators can grow & monetize most effectively (26:36)
- ....and much more!
You can find Nathan Barry on Twitter, and Louis is at @louisnicholls_ .
Other links mentioned: