
SPI 182: Frameworks for Writing Copy That Converts with Ray Edwards
The Smart Passive Income Online Business and Blogging Podcast
00:00
How to Put the Spin on Your Emails
The first two things you need to do is accurately identify what you are writing and why. Why am I writing this? What do I want people to do? It doesn't mean the book has to sell anything. You're going to make a statement that says we all should be working together to eliminate poverty, hunger and disease in the world because we can. Because we can, we have a responsibility to do it.
Play episode from 52:09
Transcript


