Inside India’s ₹4,000 Cr Protein Boom: A Deep Dive with MuscleBlaze Founder Sameer Maheshwari
ASYMMETRIC
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The Rise of Protein Supplements in India
This chapter explores the expanding protein supplement market in India, emphasizing the diverse consumer landscape from casual users to dedicated athletes. It examines the influence of social media, shifts in consumer behavior post-COVID, and the challenges of sourcing quality materials, highlighting the mainstream acceptance of protein supplements among health-conscious individuals.
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