The Media Show cover image

Sports commentary, ABC chief, the internet and print, Peter Jukes

The Media Show

CHAPTER

Analysis of the Impact of the Internet on Newspaper Circulation and Advertising Revenue

This chapter challenges misconceptions about the internet's influence on newspaper circulation, highlighting a long-term decline in readership rather than solely blaming the internet. It also explains the advantages of online advertising over print ads and attributes the crisis in newspapers more to a collapse in advertising rates post the 2007 recession.

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