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Sports commentary, ABC chief, the internet and print, Peter Jukes

The Media Show

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Analysis of the Impact of the Internet on Newspaper Circulation and Advertising Revenue

This chapter challenges misconceptions about the internet's influence on newspaper circulation, highlighting a long-term decline in readership rather than solely blaming the internet. It also explains the advantages of online advertising over print ads and attributes the crisis in newspapers more to a collapse in advertising rates post the 2007 recession.

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