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Ep 218: Tabs Sex Chocolate: Engineering Virality from Day One

DTC Podcast

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Introduction

Eric Dick: Tabs Chocolate is one of the most viral DTC products I've ever seen. Jake Lewin and Oliver Prakato have created a product that was engineered from day one to grow through virality. How they do this? By combining two of the world's favorite things, sex and chocolate. They also talk about their influencer strategy that essentially turns creators into franchises in a way that locks them in as distribution channels.

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