2min chapter

Marketing Against The Grain cover image

The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

Marketing Against The Grain

CHAPTER

Do Good People Want to Follow You?

At that stage, you are not hiring a head of marketing or c m o as just a functional leader. They are an organizational leader. And so yeres hat e. It just tips a little bit where you on't that tie the second thing canyou bring good people with you? The third which is risk taking. I think marketing is a team that's best position to take risk as you scale.

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