Consumer Experiences and Ethical Dilemmas in E-Commerce

This chapter investigates the mixed feelings of consumers using Temu, as they often find products surpassing their low expectations amidst a frenetic shopping app environment. It critiques the ethical implications of fast fashion, highlighting severe labor practices in supplier factories while questioning the sustainability of such consumer habits. The discussion further contrasts Temu's marketing strategies with other e-commerce platforms, examining the potential futures of these business models against the backdrop of changing consumer dynamics.