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The Next Era of Growth: How to Achieve Full Funnel Excellence

Perpetual Traffic

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The Importance of Brand Awareness

I think for smaller companies, we probably need to hold the line a little bit longer. When Solutions 8 started really investing in brand building, I don't feel like I got a tangible, measurable return for the first year. One of the examples that Meta used was the Allergan brand. They had Botox and Juvederm. For the Juvederm brand, it worked like magic because Juvederm didn't have the brand awareness. You needed some consideration to slowly entice or at least introduce people to the brand. That's where the sweet spot was. This graphic should just be on the homepage of every marketing agency's website. We're talking about best practices. This is

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