2min chapter

The Answer Is Transaction Costs cover image

Parking Lots, Transaction Costs of the Price Mechanism, and the Pork Pie Fedora Rogue

The Answer Is Transaction Costs

CHAPTER

Cheating, Identity, and the Economics of Consumption

This chapter recounts a student's failed attempt to cheat on an exam and the repercussions he faces when confronted. It also explores the concept of transaction costs in consumer behavior, highlighting how buyers perceive all costs as transactions influencing their purchasing decisions.

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