Election Marketing: Why Trump Won (453)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
From Setback to Success: Embracing Change
This chapter recounts a speaker's worst business day that paved the way for the creation of the Content Marketing Institute, highlighting how challenges can lead to new opportunities. It also explores the evolving media landscape influenced by AI, social platforms, and the rise of content creators, emphasizing the importance of differentiated messaging and consistency for success.
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