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The Blueprint for Building a High-Growth Marketing Agency

Agency Journey

CHAPTER

How Social Graph Is Building a New Business Model

I owned an agency previous to Social Graph. I had a good network of consumer brands and those, you know, goods, demands. So I think that kind of helped grow the business, especially during COVID. And in hindsight, it was probably also a negative effect towards the fact that we didn't build brand as an agency because we focus so much on personal brand leveraging new business. What we're seeing is a lot of brands are looking for what I would say consolidation. They want to work with one, which makes us quite attractive to smaller e-commerce businesses. We always kind of look at business first and then everything else second. It allows us to unpack fans, add a

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